Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
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Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
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Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
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Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
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Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
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AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- Business & Agency
WordPress, Headless Astro or EmDash: How We Choose the Destination for Each Site in a Network
We run WordPress, headless Astro and EmDash in production. Here are the six questions we ask for each site in a network: editors, plugins, traffic, membership a…
- Business & Agency
How We Migrate a 2,000-Post Content Network Without Breaking a Single URL
How our team moves a content network of 2,000+ posts to a new platform without losing a URL: inventory, slug map, one-hop 301 rules, media, link rewrites, SEO h…
- AI & Tools
Claude Code Hooks vs CLAUDE.md: What We Moved From Rules Into Hooks
A written rule lost to a louder instruction and two commits shipped. Hooks versus CLAUDE.md: what goes where, matcher and exit-code traps, and how to test a hoo…
- AI & Tools
Claude Fable 5.2 for WordPress Plugin Work: What We Know
What Anthropic says about Claude Fable 5.2, a third-party score, how our team routes plugin work between models, the data retention catch, and a ten-ticket test…
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio